As fans of both the watch industry and motor sports, we couldn’t identify any brand or type of watch that bridged those two worlds in the way we imagined. A very high quality brand, made in Europe and with defined and clearly distinguishable design elements.
To define that distinctive design, Montjuïc (“the magic mountain”), is undoubtedly our most important stylistic and inspiring reference. Our watches’ shape, dial color and strap combinations are all inspired by competi- tion and with a special nod to the Formula 1 and motorcycling races that were held on this Barcelona track for more than fifty years.
We were also inspired in a special way by how drivers with more talent than financial means, fought in 24-hour races – combining hard work, grit and risk in equal measure, to prevail in this extremely taxing event.
And all of this backstory, influence and inspiration is now projected into the future. Montjuïc, a “racing inspi- red” brand, also incorporates cutting edge design – daring to mix historical elements of the Montjuïc circuit with more avant-garde and contemporary design.